Every Smile Cookie Makes a Difference

The Saskatoon Public Schools Foundation (SPSF) was selected by Saskatoon Tim Hortons owners as the Smile Cookie Recipient for 2023. That means 100% of proceeds of all Smile Cookies sold between May 1st- May 7th, 2023 went to the SPSF, directly benefiting kids right here in #yxe!

Did you know the Smile Cookie Campaign started in 1996 and to date, has raised over $90 million for local charities and community groups?

We were honoured to help make this campaign a success, as the funds raised benefited a very worth cause. Cookie sales went directly to SPSF’s Early Learning Equal Start, an initiative that provides comprehensive literacy support focusing on all kids in Saskatoon Public Schools achieving the critical milestone of reading Grade 3 in Grade 3.

Over $156,000 was raised in 2023, which broke the record for most funds raised from the Smile Cookie Campaign in Saskatoon!



Learn more about Saskatoon Public School Foundation Initiatives:


Our Role

  • Campaign Planning
  • Corporate Engagement
  • Marketing & Communications Support
  • Media Management
  • Committee Meeting Attendance and Facilitation

Smile Worthy Pictures!